City Pulse Rebrand

About

We led the complete rebranding of City Pulse Radio, a cultural staple in the urban music scene. The goal was to evolve the brand from outdated visuals to a modern, versatile identity that resonates with younger audiences while respecting its roots.

Our Clients

City Pulse wanted to better connect with its growing Gen Z audience. They needed a vibrant yet professional identity that would work across billboards, mobile apps, social campaigns, and on-air visuals.

Challenge

Balancing the station’s rich legacy with a forward-thinking look. We had to create a flexible system that works as well on merchandise as it does on live broadcast graphics.

Results